Ads On ChatGPT Are Here
Ads on ChatGPT are no longer hypothetical. OpenAI has confirmed plans to introduce advertising to fund scale and access. This article breaks down what ChatGPT ads mean for marketers, the trust vs monetisation trade-off, and how conversational AI advertising could reshape performance media.
MER: The Metric That Tells You Whether Your Marketing Is Actually Working
Learn what Marketing Efficiency Ratio (MER) is, how it works in 2026, and why it beats ROAS for measuring real growth. Discover how leading ecommerce brands use MER to scale profitably in a privacy-first, AI-driven ad world.
