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The Real Story Behind Black Friday
Digital Marketing Strategy, E-Commerce Strategy, Digital Advertising Daan Dekkers 28/11/25 Digital Marketing Strategy, E-Commerce Strategy, Digital Advertising Daan Dekkers 28/11/25

The Real Story Behind Black Friday

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What Are Google Call Ads (And Why They’re Ringing in a Big Change)
Google Ads, Paid Media Strategies, Lead Generation, Digital Advertising Daan Dekkers 13/11/25 Google Ads, Paid Media Strategies, Lead Generation, Digital Advertising Daan Dekkers 13/11/25

What Are Google Call Ads (And Why They’re Ringing in a Big Change)

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How to Properly Use Sitelinks
Google Ads, Digital Advertising Insights, SEO & Website Optimisation Daan Dekkers 6/11/25 Google Ads, Digital Advertising Insights, SEO & Website Optimisation Daan Dekkers 6/11/25

How to Properly Use Sitelinks

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Privacy and Measurement Updates: What’s Changing and Why it Matters
Digital Marketing Trends, Data Privacy & Ethical Marketing, Privacy & Data Compliance, Advertising Measurement Daan Dekkers 30/10/25 Digital Marketing Trends, Data Privacy & Ethical Marketing, Privacy & Data Compliance, Advertising Measurement Daan Dekkers 30/10/25

Privacy and Measurement Updates: What’s Changing and Why it Matters

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What Is Local Targeting and Why It’s Not Just Zooming a Map
Digital Advertising, Google Ads, PPC Advertising Daan Dekkers 16/10/25 Digital Advertising, Google Ads, PPC Advertising Daan Dekkers 16/10/25

What Is Local Targeting and Why It’s Not Just Zooming a Map

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How Does Meta’s Conversational Ads Engine Work?
Digital Advertising, AI & Automation, Social Media Marketing, Data Privacy & Ethical Marketing, Digital Marketing Strategy Daan Dekkers 9/10/25 Digital Advertising, AI & Automation, Social Media Marketing, Data Privacy & Ethical Marketing, Digital Marketing Strategy Daan Dekkers 9/10/25

How Does Meta’s Conversational Ads Engine Work?

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The Secret Sauce Behind Smarter Ads
Digital Advertising, Google Ads, Meta Ads, Conversion Tracking Daan Dekkers 2/10/25 Digital Advertising, Google Ads, Meta Ads, Conversion Tracking Daan Dekkers 2/10/25

The Secret Sauce Behind Smarter Ads

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Merchant Center Optimisation: The Unsung Hero of E-Commerce Growth
Google Ads, E-Commerce Strategy, Digital Marketing, Advertising Optimisation Daan Dekkers 25/9/25 Google Ads, E-Commerce Strategy, Digital Marketing, Advertising Optimisation Daan Dekkers 25/9/25

Merchant Center Optimisation: The Unsung Hero of E-Commerce Growth

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Andromeda: Meta’s Next Big Play in Ads
Digital Marketing, Paid Social Advertising, Advertising Trends, AI & Automation Daan Dekkers 18/9/25 Digital Marketing, Paid Social Advertising, Advertising Trends, AI & Automation Daan Dekkers 18/9/25

Andromeda: Meta’s Next Big Play in Ads

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Google’s New Asset Studio: Game-Changer or Just Another Shiny Toy?
Google Ads Asset Studio, Google Ads, Google Ads Strategy, Digital Advertising, Digital Marketing Strategy Daan Dekkers 11/9/25 Google Ads Asset Studio, Google Ads, Google Ads Strategy, Digital Advertising, Digital Marketing Strategy Daan Dekkers 11/9/25

Google’s New Asset Studio: Game-Changer or Just Another Shiny Toy?

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Internet Advertising in Australia Is Booming
Digital Marketing, Digital Trends, Australian Marketing Insights, Performance Marketing Daan Dekkers 4/9/25 Digital Marketing, Digital Trends, Australian Marketing Insights, Performance Marketing Daan Dekkers 4/9/25

Internet Advertising in Australia Is Booming

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Click Fraud: The Silent Budget Killer of Digital Marketing
Digital Advertising, Digital Marketing, PPC Advertising, Fraud Prevention, Google Ads Daan Dekkers 29/8/25 Digital Advertising, Digital Marketing, PPC Advertising, Fraud Prevention, Google Ads Daan Dekkers 29/8/25

Click Fraud: The Silent Budget Killer of Digital Marketing

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Should You Jump on Google’s DemandGen Train?
Digital Advertising, Digital Marketing Strategy, Google Ads, PPC Advertising, Marketing Insights Daan Dekkers 21/8/25 Digital Advertising, Digital Marketing Strategy, Google Ads, PPC Advertising, Marketing Insights Daan Dekkers 21/8/25

Should You Jump on Google’s DemandGen Train?

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Cracking on with Advertising on Microsoft
Digital Advertising, Digital Marketing, Digital Marketing Strategy, Digital Strategy Daan Dekkers 14/8/25 Digital Advertising, Digital Marketing, Digital Marketing Strategy, Digital Strategy Daan Dekkers 14/8/25

Cracking on with Advertising on Microsoft

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Your Gmail Inbox: The Next Shopping Mall? Google’s Latest Experiment Explained
Google Ads, Google Ads Strategy, Digital Advertising, Email Marketing, eCommerce Strategy, Marketing Trends, Performance Marketing Daan Dekkers 7/8/25 Google Ads, Google Ads Strategy, Digital Advertising, Email Marketing, eCommerce Strategy, Marketing Trends, Performance Marketing Daan Dekkers 7/8/25

Your Gmail Inbox: The Next Shopping Mall? Google’s Latest Experiment Explained

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Meta’s AI Video Tools for Small Business Ads: Brilliant or Bamboozle?
Digital Advertising, AI & Automation, Meta Ads, Video Marketing Daan Dekkers 31/7/25 Digital Advertising, AI & Automation, Meta Ads, Video Marketing Daan Dekkers 31/7/25

Meta’s AI Video Tools for Small Business Ads: Brilliant or Bamboozle?

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Hagakure vs SKAG: Google Ads for the Modern Samurai
Google Ads, Digital Marketing, Digital Marketing Strategy, Paid Advertising, Paid Search, Advertising Trends Daan Dekkers 24/7/25 Google Ads, Digital Marketing, Digital Marketing Strategy, Paid Advertising, Paid Search, Advertising Trends Daan Dekkers 24/7/25

Hagakure vs SKAG: Google Ads for the Modern Samurai

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PMAX Channel Reporting: About Time, Google
Google Ads, Performance Max, Paid Media Strategies, Marketing Trends Daan Dekkers 17/7/25 Google Ads, Performance Max, Paid Media Strategies, Marketing Trends Daan Dekkers 17/7/25

PMAX Channel Reporting: About Time, Google

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ChatGPT Ads: Game Changer or Gimmick? Here’s What Marketers Need to Know
Digital Marketing, Paid Advertising, Trends & Insights, Digital Marketing Strategy Daan Dekkers 10/7/25 Digital Marketing, Paid Advertising, Trends & Insights, Digital Marketing Strategy Daan Dekkers 10/7/25

ChatGPT Ads: Game Changer or Gimmick? Here’s What Marketers Need to Know

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Google’s Account Level Automated Assets: Magic Wand or Mayhem?
Google Ads, Google Ads Strategy, PPC Advertising, PPC Optimisation, Campaign Optimisation Daan Dekkers 3/7/25 Google Ads, Google Ads Strategy, PPC Advertising, PPC Optimisation, Campaign Optimisation Daan Dekkers 3/7/25

Google’s Account Level Automated Assets: Magic Wand or Mayhem?

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