Digital Advertising, Digital Marketing, Digital Marketing Strategy, Digital Strategy Daan Dekkers 14/8/25 Digital Advertising, Digital Marketing, Digital Marketing Strategy, Digital Strategy Daan Dekkers 14/8/25

Cracking on with Advertising on Microsoft

Read More

Google Ads, Google Ads Strategy, Digital Advertising, Email Marketing, eCommerce Strategy, Marketing Trends, Performance Marketing Daan Dekkers 7/8/25 Google Ads, Google Ads Strategy, Digital Advertising, Email Marketing, eCommerce Strategy, Marketing Trends, Performance Marketing Daan Dekkers 7/8/25

Your Gmail Inbox: The Next Shopping Mall? Google’s Latest Experiment Explained

Read More

Digital Advertising, AI & Automation, Meta Ads, Video Marketing Daan Dekkers 31/7/25 Digital Advertising, AI & Automation, Meta Ads, Video Marketing Daan Dekkers 31/7/25

Meta’s AI Video Tools for Small Business Ads: Brilliant or Bamboozle?

Read More

Google Ads, Digital Marketing, Digital Marketing Strategy, Paid Advertising, Paid Search, Advertising Trends Daan Dekkers 24/7/25 Google Ads, Digital Marketing, Digital Marketing Strategy, Paid Advertising, Paid Search, Advertising Trends Daan Dekkers 24/7/25

Hagakure vs SKAG: Google Ads for the Modern Samurai

Read More

Google Ads, Performance Max, Paid Media Strategies, Marketing Trends Daan Dekkers 17/7/25 Google Ads, Performance Max, Paid Media Strategies, Marketing Trends Daan Dekkers 17/7/25

PMAX Channel Reporting: About Time, Google

Read More

Digital Marketing, Paid Advertising, Trends & Insights, Digital Marketing Strategy Daan Dekkers 10/7/25 Digital Marketing, Paid Advertising, Trends & Insights, Digital Marketing Strategy Daan Dekkers 10/7/25

ChatGPT Ads: Game Changer or Gimmick? Here’s What Marketers Need to Know

Read More

Google Ads, Google Ads Strategy, PPC Advertising, PPC Optimisation, Campaign Optimisation Daan Dekkers 3/7/25 Google Ads, Google Ads Strategy, PPC Advertising, PPC Optimisation, Campaign Optimisation Daan Dekkers 3/7/25

Google’s Account Level Automated Assets: Magic Wand or Mayhem?

Read More

Digital Marketing, Social Media Strategy, Social Media, Paid Social Advertising, AI & Automation, Advertising Trends Daan Dekkers 26/6/25 Digital Marketing, Social Media Strategy, Social Media, Paid Social Advertising, AI & Automation, Advertising Trends Daan Dekkers 26/6/25

Meta's AI Ad Revolution: Innovation or Overreach?

Read More

Digital Marketing, Meta Ads, Emerging Ad Channels, Messaging Apps Marketing, Paid Media Trends Daan Dekkers 19/6/25 Digital Marketing, Meta Ads, Emerging Ad Channels, Messaging Apps Marketing, Paid Media Trends Daan Dekkers 19/6/25

WhatsApp Ads Are Coming: What You Need To Know (And Should You Jump In?)

Read More

Google Ads, Digital Advertising, AI & Automation, Paid Search, Campaign Optimisation Daan Dekkers 12/6/25 Google Ads, Digital Advertising, AI & Automation, Paid Search, Campaign Optimisation Daan Dekkers 12/6/25

Google AI Max: The New Kid on the Search Campaign Block (and Should You Trust It?)

Read More

Social Media Marketing, Paid Advertising, Digital Trends, Meta Marketing, Threads Daan Dekkers 5/6/25 Social Media Marketing, Paid Advertising, Digital Trends, Meta Marketing, Threads Daan Dekkers 5/6/25

Should You Advertise on Threads in 2025? Here’s What You Need to Know

Read More

Digital Advertising, eCommerce Marketing, Google Ads Strategy, Data-Driven Growth, Marketing Measurement & Analytics Daan Dekkers 29/5/25 Digital Advertising, eCommerce Marketing, Google Ads Strategy, Data-Driven Growth, Marketing Measurement & Analytics Daan Dekkers 29/5/25

POAS: The Metric That Actually Cares If You're Making Money

Read More

Conversion Optimisation, Paid Advertising, Performance Marketing, Digital Strategy, Website & UX Daan Dekkers 22/5/25 Conversion Optimisation, Paid Advertising, Performance Marketing, Digital Strategy, Website & UX Daan Dekkers 22/5/25

Why CRO Is the Unsung Hero of Your Marketing Strategy

Read More

Digital Strategy, Marketing Trends, Automation & AI, Performance Marketing Daan Dekkers 15/5/25 Digital Strategy, Marketing Trends, Automation & AI, Performance Marketing Daan Dekkers 15/5/25

The Rise of AI in Digital Marketing: Opportunities and Challenges

Read More

Expat Life, Freelancing, Remote Work, Business Setup, Digital Marketing, Entrepreneurship Daan Dekkers 8/5/25 Expat Life, Freelancing, Remote Work, Business Setup, Digital Marketing, Entrepreneurship Daan Dekkers 8/5/25

From Europe to Australia: Why I Made the Move and What I've Learned

Read More

Digital Marketing, Social Media, Content Marketing, Branding Daan Dekkers 27/3/25 Digital Marketing, Social Media, Content Marketing, Branding Daan Dekkers 27/3/25

Understanding User-Generated Content (UGC)

Read More

Google Ads, PPC Advertising, Conversion Optimisation, Digital Marketing, Performance Marketing Daan Dekkers 20/3/25 Google Ads, PPC Advertising, Conversion Optimisation, Digital Marketing, Performance Marketing Daan Dekkers 20/3/25

The Essence of Conversion Value in Google Ads

Read More

Digital Advertising, Marketing Analytics, Google Ads, Meta Ads, Privacy & Data Compliance, Conversion Optimisation, Future of Digital Marketing Daan Dekkers 13/3/25 Digital Advertising, Marketing Analytics, Google Ads, Meta Ads, Privacy & Data Compliance, Conversion Optimisation, Future of Digital Marketing Daan Dekkers 13/3/25

The Importance of Conversion Tracking for Meta & Google Ads

Read More

Google Ads, Paid Advertising, Digital Marketing Strategy, PPC Optimisation Daan Dekkers 6/3/25 Google Ads, Paid Advertising, Digital Marketing Strategy, PPC Optimisation Daan Dekkers 6/3/25

The Truth Behind Google’s Auto-Applied Recommendations (AAR)

Read More

Digital Marketing, Social Media Advertising, TikTok Marketing, Paid Media Strategies, Online Advertising Daan Dekkers 27/2/25 Digital Marketing, Social Media Advertising, TikTok Marketing, Paid Media Strategies, Online Advertising Daan Dekkers 27/2/25

Ultimate TikTok Ads Guide: How It Works, Who It Reaches, and If It Works for Your Company

Read More