Digital Advertising, eCommerce Strategy, Paid Advertising, Digital Marketing Daan Dekkers Digital Advertising, eCommerce Strategy, Paid Advertising, Digital Marketing Daan Dekkers

MER: The Metric That Tells You Whether Your Marketing Is Actually Working

Learn what Marketing Efficiency Ratio (MER) is, how it works in 2026, and why it beats ROAS for measuring real growth. Discover how leading ecommerce brands use MER to scale profitably in a privacy-first, AI-driven ad world.

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Digital Marketing, Performance Marketing, Digital Marketing Strategy, Analytics & Measurement Daan Dekkers Digital Marketing, Performance Marketing, Digital Marketing Strategy, Analytics & Measurement Daan Dekkers

Customer Acquisition Cost (CAC): The Metric That Decides Whether You Scale or Stall

Customer Acquisition Cost (CAC) explains how much it really costs to win a customer. Learn how to calculate CAC, why it’s rising in 2026, common mistakes businesses make, and proven strategies to reduce CAC and scale profitably across Google and Meta Ads.

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Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers

Why LTV Should Be Running Your Marketing Strategy

Discover why Customer Lifetime Value (LTV) outperforms CPA and ROAS for real business growth. Learn how LTV improves profitability, guides smarter ad spend, and strengthens both e-commerce and lead-gen performance. A clear, practical breakdown for brands ready to scale sustainably.

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