Daan Dekkers 15/1/26 Daan Dekkers 15/1/26

MER: The Metric That Tells You Whether Your Marketing Is Actually Working

Learn what Marketing Efficiency Ratio (MER) is, how it works in 2026, and why it beats ROAS for measuring real growth. Discover how leading ecommerce brands use MER to scale profitably in a privacy-first, AI-driven ad world.

Daan Dekkers 24/7/25 Daan Dekkers 24/7/25

Hagakure vs SKAG: Google Ads for the Modern Samurai

Daan Dekkers 10/7/25 Daan Dekkers 10/7/25

ChatGPT Ads: Game Changer or Gimmick? Here’s What Marketers Need to Know

Daan Dekkers 5/6/25 Daan Dekkers 5/6/25

Should You Advertise on Threads in 2025? Here’s What You Need to Know

Daan Dekkers 22/5/25 Daan Dekkers 22/5/25

Why CRO Is the Unsung Hero of Your Marketing Strategy

Daan Dekkers 6/3/25 Daan Dekkers 6/3/25

The Truth Behind Google’s Auto-Applied Recommendations (AAR)