Expert-Led Google &
Meta Ads. Built to Scale.
Performance marketing that balances-strategy, data and measurement - so you can grow with confidence.
Our Edge
Outcome-Driven
Focused on MER, nCAC, LTV, not vanity metrics.
Clean Tracking
Every dollar accounted for, every funnel
optimised.
Senior Expertise
Run by ex. Meta & Google specialist
with global experience.
Work With Us
*Please note you will be charged in your currency. Also Australian clients must pay GST.
Consultancy & Audits
Senior input, on demand. Book a session, run an audit, or bring us in as your fractional strategist. Every engagement is delivered by Daan directly, and every one ends with recommendations you can apply the same week.
All prices in AUD. GST applied for Australian clients.
-
Sometimes you don't need another agency. You need clarity, quickly. Whether you're troubleshooting campaign performance, mapping a new market entry, or working through a tracking or attribution issue, personalised consulting saves you weeks (and thousands) in trial and error.
Choose the format that fits your challenge:
Strategy Snapshot — $300 AUD
One clear question, one concrete answer. 30 minutes plus a 1-page action plan, recorded and sent afterwards.Single Session — $500 AUD
A focused hour on a specific challenge. Live, recorded, with written notes.5-Hour Pack — $2,250 AUD (90-day validity)
Multiple sessions across a campaign launch, market entry, or strategic sprint. Use them when you need them.Advisory-Lite — $1,100/month (2 hours per month, 3-month minimum)
Monthly senior sounding board plus async support between sessions. For founders and marketers who want senior input on tap.Advisory — $2,000/month (4 hours per month, 3-month minimum)
Ongoing strategic partner. Fortnightly cadence plus priority async. For teams treating Dadek Digital as a fractional strategic lead.Quarterly Strategic Review — $1,400 AUD
A deep quarterly review with written roadmap and prioritised action list. Single deliverable, no monthly commitment.Not sure where to start? Book a Strategy Snapshot to get a feel for how we work.
-
A comprehensive audit is the fastest way to unlock what your ad budget is actually capable of. Most accounts have five or six things quietly bleeding performance. You just need someone senior enough to spot them.
We audit accounts the way we'd audit our own. From high-level performance review to deep technical analysis of tracking, attribution, bidding, and creative, we uncover the missed opportunities and diagnose exactly what needs fixing. No fluff, no filler, no "best practice" reports you've read a hundred times.
Prefer to have the fixes done for you? Our Implementation Audits include the diagnostic and the execution.
Basic Audit — $1,500 AUD (single platform)
High-level review of Google Ads OR Meta Ads. Key issues, quick wins, priority recommendations. Delivered in 5-7 business days.Full In-Depth Audit — $2,500 AUD (single platform)
Deep dive on Google Ads OR Meta Ads. Tracking, structure, creative, bidding, attribution, and forecast. Delivered in 7-10 business days.Cross-Platform Full Audit — $3,700 AUD (Google + Meta)
Full deep-dive across both channels, including how they interact. For advertisers running meaningful spend on both platforms. Delivered in 10-14 business days.Implementation Audit — $2,000 AUD (single platform)
Full audit plus implementation of the recommendations. We diagnose, then we fix. Delivered in 3-4 weeks.Implementation Audit — $3,500 AUD (dual platform)
Full audit plus implementation across both Google Ads and Meta Ads. Diagnostic plus execution across both channels. Delivered in 4-5 weeks.
Training & Masterclasses
Hands-on training and live masterclasses that give founders, marketers, and teams the tools to run profitable campaigns themselves. Delivered by Daan directly, ex-Meta and ex-Google, tailored to your team and your accounts.
All prices in AUD. GST applied for Australian clients.
-
For teams who want to build in-house capability. We come in, teach the platforms the way we run them, and leave your team dangerous on Google Ads and Meta Ads. Every session is built around your accounts, your data, and your commercial goals. No generic slide decks, no textbook theory.
Training Hour — $875 AUD
One focused hour on a specific platform, tool, or challenge. Live, recorded, with written notes for your team.Half-Day Workshop — $4,000 AUD
Up to 4 hours, live, bespoke to your team. Ideal for onboarding new marketing hires or upskilling a small in-house team on Google Ads or Meta Ads.Full-Day Workshop — $7,500 AUD
A full day of deep training across strategy, execution, and platform mechanics. For teams ready to go from beginner to confident operator in a single session.Guest Speaker / Keynote — $3,500 AUD
45 to 75 minutes on paid media, platform strategy, or the future of performance marketing. For conferences, industry events, and company all-hands. -
Structured masterclass programs for founders, marketers, and teams who want to level up their paid media capability. From short public courses to bespoke corporate series, we deliver commercial, execution-ready training you can apply the same week.
Eventgreen Course — $300 AUD
Self-paced foundational course on paid media essentials. For founders and marketers getting started with Google Ads and Meta Ads.Bespoke Masterclass (half-day) — $4,000 AUD
A bespoke half-day masterclass built around your team's specific challenges. We work with you beforehand to shape the content, then deliver a focused, high-impact session your team can immediately apply.4-Session Masterclass Series — From $12,000 AUD
A structured 4-session program covering strategy, execution, and scaling. Delivered live over 4 to 8 weeks. Ideal for growing teams building their internal media function, or for cohort-based training within larger organisations.
Tracking & Setup
Fix your tracking, own your data. One-off setup and cleanup work that gets your Pixel, Conversion API, GA4, and server-side infrastructure firing accurately, so every dollar spent is tracked and every optimisation decision is based on real numbers.
All prices in AUD. GST applied for Australian clients.
-
Accurate tracking is the foundation of every high-performing campaign. Without it, you're optimising blind, wasting budget, and making decisions on data that isn't telling the truth.
We fix tracking the way we'd want it fixed on our own accounts. From straightforward GTM cleanups to full server-side and Conversion API implementations, we build tracking that's accurate, privacy-compliant, and resilient against signal loss and platform changes.
Basic GTM Cleanup — $1,100 AUD
A focused cleanup of your Google Tag Manager setup. We audit your existing tags, remove duplicates and misfires, fix broken triggers, and get your standard conversion events firing reliably. Delivered in 5-7 business days.Full CAPI & Server-Side Tracking — $2,800 AUD
Complete setup of Meta Conversion API and server-side tracking. Includes GTM server container configuration, event deduplication, Enhanced Conversions for Google Ads where applicable, and full documentation. Delivered in 2-3 weeks.Not sure which one you need? Book a Strategy Snapshot ($300 AUD) for a diagnostic and a clear recommendation before you commit.
Looking for more?
End-to-end
Management
Most of our clients get the best results through our tailored Packages, designed for long-term growth and partnerships.
Kickstart Retainer
The entry-tier retainer for brands with rolling ad accounts. Senior-led Google Ads or Meta Ads management, built for advertisers spending $3,000-$15,000 per month who want direct access to an ex-Meta and ex-Google operator, not an account manager passing tickets to a junior.
All prices in AUD, monthly. GST applied for Australian clients.
-
What it is: A foundational paid media package designed to get your brand in front of the right people through high-performance campaigns across Meta or Google.
Why you need it: You’ve validated your product or service, now it’s time to reach more people and drive profitable traffic. The Core Growth Package gives you a smart, strategic setup that balances control, performance, and scale without overwhelming complexity.
Key features:
Strategic campaign management tailored to your business goals
Channel-specific setup on Meta (Facebook, Instagram, Messenger) or Google (Search, Shopping, Display)
Monthly performance reporting with key insights
Conversion-focused optimisation (ROAS & CPA driven)
Basic tracking setup and monitoring (GTM, GA4, Meta Pixel)
Support included
Minimum 3-month engagement
-
Meta Ads management across Facebook, Instagram, and Messenger. Built for advertisers spending $3,000-$10,000 per month on Meta who want senior strategic input and disciplined optimisation on an already-running account.
Investment: $1,900 AUD per month
Ad spend range: $3,000-$10,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for brands that have validated their offer, have creative and audience signal, and are ready to scale profitably without overcomplicating the media mix.
-
Google Ads management across Search, Shopping, Performance Max, and Demand Gen. Built for advertisers spending $3,000-$12,000 per month on Google who need a senior operator running their account with intent-driven precision.
Investment: $2,100 AUD per month
Ad spend range: $3,000-$12,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for brands with existing demand who want to capture it profitably, whether through Search, Shopping feeds, or full-funnel Performance Max campaigns.
-
Full-channel paid media management across Meta and Google. Built for advertisers spending $3,000-$15,000 per month combined who want both channels working together strategically, not as two disconnected line items.
Investment: $3,000 AUD per month
Ad spend range: $3,000-$15,000 AUD per month (minimum $3,000/month per platform)
Minimum term: 6 months, monthly in advanceIdeal for brands that need both Meta's audience-driven demand generation and Google's intent-driven demand capture working in a coordinated strategy.
Premium Retainer
For scaling brands ready to move beyond entry-level management. Senior-led Google Ads or Meta Ads with deeper strategic input, tighter attribution, and structured optimisation cycles. Built for advertisers spending $10,000-$85,000 per month who need media that scales as fast as they do.
All prices in AUD, monthly. GST applied for Australian clients.
-
What's included in every Premium retainer:
Everything in Kickstart, plus:
Fortnightly strategy sessions to review performance and plan the next scaling move
Advanced tracking and attribution oversight (GA4, Meta CAPI, Enhanced Conversions)
Creative direction and testing framework input
Conversion rate insights to sharpen landing page and funnel performance
Quarterly strategic roadmap with forecast and priority actions
Priority support with same-day async response
6-month minimum engagement, monthly in advance
Not included (available as add-ons): full CAPI or server-side tracking builds, creative production, landing page or CRO builds, cross-platform full-service partnership (see Full Marketing Partnership).
-
Meta Ads management across Facebook, Instagram, and Messenger, built for brands actively scaling. Deeper strategic cadence, creative testing frameworks, and disciplined attribution work to compound performance as spend grows.
Investment: $3,000 AUD per month
Ad spend range: $10,000-$35,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for brands that have proven the channel at Kickstart level and are now investing to scale, or established brands moving to Dadek Digital from an underperforming agency.
-
Google Ads management across Search, Shopping, Performance Max, and Demand Gen, built for brands scaling their intent-driven demand capture. Structured account architecture, feed optimisation, and full attribution oversight.
Investment: $3,700 AUD per month
Ad spend range: $12,000-$55,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for ecommerce brands running Shopping or Performance Max at scale, and B2B or lead gen operations investing seriously in Search demand capture.
-
Full-channel paid media management across Meta and Google, coordinated as one strategy rather than run as two isolated accounts. For scaling brands treating paid media as a growth engine, not a line item.
Investment: $6,000 AUD per month
Ad spend range: $15,000-$85,000 AUD per month (minimum $3,000/month per platform)
Minimum term: 6 months, monthly in advanceIdeal for brands where Meta drives demand and Google captures it, or where cross-channel attribution and creative learnings need to inform strategy in both directions.
VIP Retainer
For established brands treating paid media as a core growth engine. Senior-led, end-to-end ownership across strategy, execution, tracking, and reporting. Built for advertisers spending $35,000-$170,000 per month who need a strategic partner running the entire performance pipeline, not another vendor managing tasks.
All prices in AUD, monthly. GST applied for Australian clients.
-
What it is: An elite-level engagement for brands who want a senior digital partner to fully manage and optimise their paid media, tracking, and funnel strategy with speed, clarity, and accountability.
Why you need it: You’re scaling fast and need an expert to own your performance pipeline end-to-end. This package gives you strategic leadership, day-to-day execution, full-funnel analysis, and a trusted support bench, so your growth doesn’t rely on guesswork.
Key features:
Full-funnel paid media management (Meta, Google, YouTube, Shopping, Display)
Complete tracking ownership (GTM, GA4, Meta CAPI, enhanced conversions, server-side setups)
Conversion rate optimisation & landing page input
Creative testing + content direction support
Bi-weekly strategy & growth calls
Priority access
Monthly business performance dashboards
Minimum 6-month engagement
-
Full Meta Ads ownership across Facebook, Instagram, and Messenger for brands running significant spend and needing senior operators who can move as fast as the platform does. Advanced creative testing frameworks, structured attribution, and weekly strategic input.
Investment: $5,500 AUD per month
Ad spend range: $35,000-$70,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for established DTC and ecommerce brands where Meta is a primary growth channel, and for lead generation businesses with sophisticated funnel economics that need senior optimisation to unlock the next scale point.
-
Full Google Ads ownership across Search, Shopping, Performance Max, Demand Gen, and YouTube for brands at real scale. Deep feed and campaign architecture work, granular attribution, structured testing cycles, and direct senior input on every strategic move.
Investment: $7,500 AUD per month
Ad spend range: $55,000-$105,000 AUD per month
Minimum term: 6 months, monthly in advanceIdeal for ecommerce brands running high-volume Shopping and Performance Max, and for lead generation businesses in competitive verticals where every CPA point matters and platform depth is a real competitive advantage.
-
Complete paid media ownership across Meta and Google, coordinated as a single strategy with senior input on every layer. This is the closest we get to a fractional performance marketing lead relationship, direct access, full-funnel accountability, and senior strategic input across both channels.
Investment: $11,000 AUD per month
Ad spend range: $85,000-$170,000 AUD per month (minimum $3,000/month per platform)
Minimum term: 6 months, monthly in advanceIdeal for established brands running serious spend across both platforms who want a senior partner owning the full performance pipeline, and for scaling operations that need cross-channel attribution and coordinated creative and audience strategy.
Our Process
Discovery
Align-on goals & audience.
Build
Campaigns designed tracking clean.
Scale
Optimise, test & grew sustainably.
“Dadek Digital’s expertise and hands-on approach have expanded Voyager’s global reach and set the team up for success. His fresh ideas and can-do attitude have been a major boost, driving growth and momentum.”
- Michelle A.
“Dadek Digital has delivered outstanding results for Sugar Baby Lolly Jars over the past year through clear communication, weekly reporting, and a strong strategic focus. Their dedication to long-term growth has paid off, making them a highly valued partner.”
- Brendan C.
“Dadek Digital has been a great addition to our program with their online lessons. Students always enjoy his fun and informative sessions.”
- Kutlu T.
FAQs
-
Typically within 1–2 weeks. This gives us time to get access, set up tracking, and align on goals before campaigns go live.
-
I’ve worked across a wide range of industries, from e-commerce to professional services. The focus is less about one niche and more about applying proven frameworks to deliver measurable results.
-
For ongoing management, a recommended minimum is around $10k AUD per month in ad spend to ensure we can test, learn, and scale effectively. For audits, roadmaps, or training, there’s no minimum.
-
A deep dive into your current ad account(s), tracking setup, and campaigns. You’ll get a written report outlining what’s working, what’s holding you back, and a clear set of next steps, whether you implement them in-house or engage me to support.
-
Yes, the Masterclass and private training sessions are designed for both individuals and teams. Sessions can be tailored to your business and delivered live, with Q&A built in.
-
I work with clients globally. Around half of my clients are based in the US, with others across Europe and Australia.
-
Clear, transparent reporting is included. You’ll see performance against agreed KPIs, with ad spend, conversions, and ROI broken down in simple dashboards, no vanity metrics.
-
That’s completely fine. You can start with an Audit & Roadmap or a one-off Consulting Pack to get clarity. If you prefer a more hands-on approach, training and the Masterclass are great options to build capability in-house.