For ecommerce on Google, your product feed is the campaign
Most ecommerce brands optimise the account and ignore the feed. It is the wrong way around. On Google in 2026, the product feed does most of the work Shopping and Performance Max used to hand to the media buyer. A plain-English guide to why the feed is the campaign, what to fix inside it, and the account decisions that still actually matter.
Why most Google Ads leads look cheap and never close
Most Google Ads lead campaigns produce cheap form fills and lukewarm pipeline. Here is why. A plain-English guide to Search vs Performance Max vs Demand Gen, Smart Bidding for lead gen, Enhanced Conversions for Leads, and the measurement piece almost no one connects.
Google Is Killing Dynamic Search Ads. Here's What You Actually Need to Know.
Google is retiring Dynamic Search Ads in September 2026 and replacing them with AI Max. Here's what's actually changing, what the independent data shows, and how to make sure the migration works in your favour.
Meta Is About to Become the World's Biggest Ad Platform. Here's What That Actually Means for You.
For the first time in 25 years, Meta is set to surpass Google in global digital ad revenue. Here's what's driving the shift, what Google is facing, and what smart advertisers should do about it.
