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What to fix before Q4, and what to leave alone
Foundations, Google Ads, Meta Ads, Q4 Daan Dekkers 3/9/26 Foundations, Google Ads, Meta Ads, Q4 Daan Dekkers 3/9/26

What to fix before Q4, and what to leave alone

Every Q4 checklist tells you what to fix. Almost none tell you what to stop touching, or when the window closes. Every change resets learning, which costs a week in September and the quarter in November. What to fix now, what to freeze from mid-October, why September decides Q4, and the Australian dates most guides miss.

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