Your ecommerce site has four conversion rates, not one
The 2.5% conversion rate every ecommerce founder tracks is an average of four completely different rates. Improving "the site" without knowing which one is leaking is why most redesigns don't move the number. A plain-English guide to unbundling ecommerce conversion, diagnosing the actual stage that is leaking, and fixing the right thing.
For ecommerce on Meta, creative is the only lever that still scales
Meta's algorithm has become genuinely good at finding buyers without your help, so your audience targeting barely moves the needle anymore. What does is what you put in front of those buyers. A plain-English guide to scaling ecommerce on Meta in 2026, why creative is now the dominant performance lever, and what a good creative system actually looks like.
