AI advertising is creating real ethical risks from chatbots prioritising sponsored results to emotional manipulation and algorithmic bias. Here's what the research says and what it means for marketers in 2026.

Google is retiring Dynamic Search Ads in September 2026 and replacing them with AI Max. Here's what's actually changing, what the independent data shows, and how to make sure the migration works in your favour.

Meta, Google and Instagram are shifting to AI-first platforms, transforming how ads are created, optimised and scaled. This blog breaks down what’s changing, why it matters, and how advertisers can adapt to stay competitive in an automated, data-driven ecosystem.