What AI has actually changed in your ad account, and what it has not
What has AI actually changed in Google and Meta Ads? Targeting, bidding and now even the reporting are largely automated. What has not: deciding what a customer is worth, feeding the platforms correct data, owning the offer and keeping score outside the platform. Plus why AI Overviews did not kill paid search, and three checks to run this week.
Meta Just Connected Claude to Your Ad Account. Here's What That Actually Means.
Meta launched its official MCP server on April 29, 2026, letting Claude and ChatGPT manage Facebook ad accounts through natural language. Here's what changed, what's still broken, and why agencies aren't going anywhere.
Meta, Google & Instagram Are Becoming AI-First Platforms
Meta, Google and Instagram are shifting to AI-first platforms, transforming how ads are created, optimised and scaled. This blog breaks down what’s changing, why it matters, and how advertisers can adapt to stay competitive in an automated, data-driven ecosystem.
