What AI has actually changed in your ad account, and what it has not
What has AI actually changed in Google and Meta Ads? Targeting, bidding and now even the reporting are largely automated. What has not: deciding what a customer is worth, feeding the platforms correct data, owning the offer and keeping score outside the platform. Plus why AI Overviews did not kill paid search, and three checks to run this week.
AI Advertising Ethics Are Becoming a Massive Concern
AI advertising is creating real ethical risks from chatbots prioritising sponsored results to emotional manipulation and algorithmic bias. Here's what the research says and what it means for marketers in 2026.
