Meta launched its official MCP server on April 29, 2026, letting Claude and ChatGPT manage Facebook ad accounts through natural language. Here's what changed, what's still broken, and why agencies aren't going anywhere.

Meta, Google and Instagram are shifting to AI-first platforms, transforming how ads are created, optimised and scaled. This blog breaks down what’s changing, why it matters, and how advertisers can adapt to stay competitive in an automated, data-driven ecosystem.