For the first time in 25 years, Meta is set to surpass Google in global digital ad revenue. Here's what's driving the shift, what Google is facing, and what smart advertisers should do about it.

Ads on ChatGPT are no longer hypothetical. OpenAI has confirmed plans to introduce advertising to fund scale and access. This article breaks down what ChatGPT ads mean for marketers, the trust vs monetisation trade-off, and how conversational AI advertising could reshape performance media.