Your ads stopped working. Here is the order to check things in
When Google or Meta ads stop working, most people start changing the ad account, which is usually the most expensive place to start and rarely where the cause sits. Here is the outside-in order we use: business numbers, demand, the page, the offer, frequency, and only then the campaign. Check cheap and reversible first, expensive last.
For ecommerce on Google, your product feed is the campaign
Most ecommerce brands optimise the account and ignore the feed. It is the wrong way around. On Google in 2026, the product feed does most of the work Shopping and Performance Max used to hand to the media buyer. A plain-English guide to why the feed is the campaign, what to fix inside it, and the account decisions that still actually matter.
Google Is Killing Dynamic Search Ads. Here's What You Actually Need to Know.
Google is retiring Dynamic Search Ads in September 2026 and replacing them with AI Max. Here's what's actually changing, what the independent data shows, and how to make sure the migration works in your favour.
