Most Google Ads lead campaigns produce cheap form fills and lukewarm pipeline. Here is why. A plain-English guide to Search vs Performance Max vs Demand Gen, Smart Bidding for lead gen, Enhanced Conversions for Leads, and the measurement piece almost no one connects.

Google is retiring Dynamic Search Ads in September 2026 and replacing them with AI Max. Here's what's actually changing, what the independent data shows, and how to make sure the migration works in your favour.