Foundation Series, Conversion Tracking, eCommerce Strategy, Paid Advertising Daan Dekkers Foundation Series, Conversion Tracking, eCommerce Strategy, Paid Advertising Daan Dekkers

LTV:CAC: The One Number That Should Be Running Your Growth

CAC tells you what a customer costs. ROAS flatters you. LTV:CAC tells you whether growth is actually profitable. A plain-English guide to the ratio that should run your ad spend: the 3:1 benchmark, payback periods, why it changes by channel, and the measurement most businesses miss.

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Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers

Why LTV Should Be Running Your Marketing Strategy

Discover why Customer Lifetime Value (LTV) outperforms CPA and ROAS for real business growth. Learn how LTV improves profitability, guides smarter ad spend, and strengthens both e-commerce and lead-gen performance. A clear, practical breakdown for brands ready to scale sustainably.

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