Meta Ads, Google Ads Daan Dekkers Meta Ads, Google Ads Daan Dekkers

Why your Meta ads never leave the learning phase, and why fewer ad sets fix it

Meta ad sets need about 50 results a week to leave the learning phase, and the count is per ad set. Here is the maths most accounts fail, why “Learning limited” is a structure problem on a $5k to $30k budget, why the 20% budget rule is not Meta’s, and why Google’s learning status works differently from Meta’s.

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