Digital Advertising, eCommerce Strategy, Paid Advertising, Digital Marketing Daan Dekkers Digital Advertising, eCommerce Strategy, Paid Advertising, Digital Marketing Daan Dekkers

MER: The Metric That Tells You Whether Your Marketing Is Actually Working

Learn what Marketing Efficiency Ratio (MER) is, how it works in 2026, and why it beats ROAS for measuring real growth. Discover how leading ecommerce brands use MER to scale profitably in a privacy-first, AI-driven ad world.

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Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers Digital Marketing, Performance Marketing, Google Ads Strategy, Meta Ads Strategy Daan Dekkers

Why LTV Should Be Running Your Marketing Strategy

Discover why Customer Lifetime Value (LTV) outperforms CPA and ROAS for real business growth. Learn how LTV improves profitability, guides smarter ad spend, and strengthens both e-commerce and lead-gen performance. A clear, practical breakdown for brands ready to scale sustainably.

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