What AI has actually changed in your ad account, and what it has not
What has AI actually changed in Google and Meta Ads? Targeting, bidding and now even the reporting are largely automated. What has not: deciding what a customer is worth, feeding the platforms correct data, owning the offer and keeping score outside the platform. Plus why AI Overviews did not kill paid search, and three checks to run this week.
Why most Google Ads leads look cheap and never close
Most Google Ads lead campaigns produce cheap form fills and lukewarm pipeline. Here is why. A plain-English guide to Search vs Performance Max vs Demand Gen, Smart Bidding for lead gen, Enhanced Conversions for Leads, and the measurement piece almost no one connects.
