+884 Real Estate Leads on Just 5% More Spend, Belgian Lead Gen, Google Ads

The challenge

A Belgian real estate lead generation business needed more leads without inflating cost-per-acquisition. The account was running broad campaigns capturing low-intent traffic that converted on form but didn't close, dragging blended CAC up across the business.

What we did

• Sharpened campaigns down to what was provably working, kept the volume drivers, killed the noise

• Rebuilt landing pages to pre-qualify visitors before they hit the form

• Added Google Lead Form ads alongside landing page traffic to capture mobile-first prospects

• Aligned ad copy to intent stages so cold and warm traffic saw different messaging

The results (Q1 2026)

• Lead form submissions: 2,016 → 2,900, added 884 leads (+44%)

• CPL: €41.43 → €30.48 (dropped €10.95, -26%)

• Ad spend: €83.87K → €88.3K (only +€4.43K, +5%)

• Blended CAC: significantly reduced across the acquisition stack

Why it matters

In real estate lead gen, blended CAC matters more than CPL, leads only count if they close. Dropping CPL 26% while only increasing spend 5% added 884 leads to the funnel and reduced blended CAC across the entire acquisition stack, which is the only number the business actually cares about.

Lead gen business and want to push volume without breaking CAC? Book a strategy call.