A$368K Added Revenue on A$661K Spend, Australian Comparison Brand, Google Ads

The challenge

An Australian comparison company needed to scale paid acquisition in Q4 while protecting profitability. The account was mixing branded and non-branded traffic in the same campaigns, blurring real performance and capping how aggressively budget could be pushed without losing margin.

What we did

• Separated branded from non-branded campaigns to expose true incremental performance

• Rebuilt the account around proven high-performing campaign clusters and cut what wasn't earning shelf space

• Refined creative assets and ad copy to match the comparison-intent search funnel

• Set the budget increase against a measurable POAS target, not just a spend ceiling

The results (Q4 2023)

• Revenue from Google Ads: A$1.39M → A$1.76M, added A$368K (+26.4%)

• ROAS: 2.57x → 2.66x (+3.5%)

• POAS: lifted ~6% over the period

• Ad spend: A$540K → A$661K (+A$121K, +22%)

Why it matters

Most accounts lose efficiency when budget jumps 22% in a quarter. This one gained it. POAS lifting alongside ROAS confirmed the extra A$121K in spend translated into real profit, not just bigger top-line numbers, exactly what brands at this scale need to see before committing more capital.

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