How Strategic Google Ads Delivered Higher Conversions and Increased Profitability

A German client required accurate conversion tracking and hired me as their dedicated Google Ads Manager. After implementing proper tracking and my strategic recommendations, they achieved:

• 827 conversions, an increase of 111 conversions.

• A drop in CPA (Cost Per Conversion) of $6.20, to $13.32.

• A 4.11 ROAS (Return On Ad Spend), showing significant profitability.

• A higher Conversion Value of $45.3k, with spending 21.08% less.

This led to more effective campaigns and a stable ROAS. We continue to optimise their account to maximise conversion value and deliver exceptional results.