The 10-Step System Masterclass From a Former Meta & Google Strategist
I’ve managed €10M+ in ad spend, audited 1,000+ accounts, and I’ll show you exactly how to scale profitably, without wasting budget.
Who we've worked with...
Build a Winning Online Business with Guidance That Delivers
At Dadek Digital, online marketing isn’t just ads, it’s the engine to grow your business.
We don’t just manage campaigns. We train and support you to become the best marketer for your brand. With the right structure and guidance, you’ll stop guessing and start growing.
Whether you're just starting or ready to scale, we help you build smart, sustainable growth.
Dadek Digital
Masterclasses
by Daan Dekkers
“With constant changes, shifting algorithms, and the rise of AI, it's easy to feel one step behind. That’s where Dadek Digital comes in.”
With experience at Meta (Berlin) and Google (Dublin), I’ve seen the exact mistakes 90% of advertisers make and what actually drives performance. I built Dadek Digital to bring those insights to founders, marketers, and business owners who want to scale without wasting budget.
Through hands-on support and data-driven strategy, we help you grow sustainably, whether you're building your first funnel or fine-tuning a multi-channel ad setup.
The Dadek Digital Masterclasses are built on that mission. Clear, practical, and rooted in real-world results, they’ll give you the tools and strategies used by top advertisers, tailored to your goals.
Ready to market smarter, not harder? Let’s get to work
Partnering With You Every Step of the Way
We work alongside you and guide you through the latest strategies to attract, convert, manage and scale. Each month, you get access to live training, one-on-one coaching, implementation support and a community of like-minded entrepreneurs.
This is not just a masterclass. It is a system that helps you build a strong foundation so you can scale your business with clarity and confidence.
“Daan and his teaching methods have been a valuable addition to our international program, consistently delivering fun, informative, and high-impact lessons for our students.”
— Kutlu T. Program Manager Postgraduate Digital Marketing UCLL
“Daan brought outstanding energy, clarity, and practical insight to our event, leaving 60 entrepreneurs inspired and engaged from start to finish.”
— Harry L. Meta Business Coach
Masterclasses at Dadek Digital
With hands-on experience at Meta and Google, we’ve helped 500+ businesses, startups to global brands, scale through powerful ad strategies. After auditing 1,000+ accounts and managing €10M+ in ad spend, we know what works.
Now, it’s your turn.
Our Masterclasses teach the strategies used by top marketers, backed by real case studies, clear frameworks, and zero fluff. Just practical skills, smart tactics, and expert guidance from someone who’s been inside the world’s biggest ad platforms.
Whether you're new to ads or levelling up your strategy, you’ll walk away ready to scale with confidence.
Join hundreds of entrepreneurs already doing just that.
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From Zero to a Live, Profitable Facebook & Instagram Campaign in 48 Hours
For business owners and marketers ready to run their first profitable Facebook & Instagram campaigns.
Perfect for business owners and marketers ready to finally crack Meta Ads and start seeing real returns. You will build and launch your own campaign, guided by someone who’s been inside Meta and knows exactly how the algorithm thinks.
By the end of this 2-day experience, you will:
Have a fully built campaign ready to go live.
Understand Meta’s ad delivery system in 2025 (and how to work with it, not against it).
Use proven campaign structures I’ve used to scale brands from $0 to 6 and 7 figures.
Master targeting strategies, including hidden Advantage+ settings most advertisers miss.
Create scroll-stopping creative with frameworks that consistently convert.
Know exactly how to budget, test, and optimise without burning cash.
Details:
Duration: 2 full days (live)
Group Size: Max. 10 participants for personal feedback
Location: Online
Level: Suitable for those ready to run their first profitable campaigns
Includes: Templates, live Q&A, and 30-min private follow-up consult
Investment: $2,000 AUD per participant (includes all materials + recordings)
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Launch Google Ads That Actually Convert Search & Shopping in 48 Hours.
For business owners and in-house marketers ready to launch high-converting Google Search or Shopping campaigns.
You’ll build your campaigns in real time with an ex-Google strategist, so you leave with a system that works from day one.
By the end of this 2-day experience, you will:
Have a live Google Search or Shopping campaign ready to run profitably.
Know how to navigate the Google Ads ecosystem without getting lost in wasted clicks.
Run keyword research that surfaces buying intent, not just traffic.
Build ad groups and write copy that attracts ready-to-buy customers.
Implement budget and bidding strategies that get the best ROI.
Measure, optimise, and scale with confidence.
Details:
Duration: 2 full days (live)
Group Size: Max. 10 participants for tailored feedback
Location: Online
Level: Ideal for those ready to build their first profitable campaigns
Includes: Checklists, ad templates, live demo sessions, post-training support
Investment: $2,000 AUD per participant (includes all materials + recordings)
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Build, Optimise & Scale Your Google Ads to Consistent, Predictable Profit.
For those with an active Google Ads account and basic conversion tracking in place.
This isn’t a course. It’s 10 weeks of hands-on, guided implementation with an ex-Google strategist, where we build, test, and optimise your campaigns together until they’re ready to scale.
Over 10 weeks, you will:
Build full campaigns across Search, Shopping, and Performance Max.
Master advanced keyword targeting and audience layering for maximum ROI.
Learn to analyse data like a pro and pivot fast when performance shifts.
Apply proven testing frameworks to improve results week after week.
Implement conversion tracking that reveals the real drivers of profit.
Scale budgets strategically to increase revenue without killing ROAS.
Details:
Duration: 10 weeks, 2 hours/week live
Format: Weekly live sessions + assignments
Requirements: Active Google Ads account with tracking in place
Includes: Custom frameworks, campaign audits, and feedback on your actual ads
Investment: $9,000 AUD per participant
Guarantee: You will leave with a profitable ad system built for your business, or we work with you until you do.
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Master Facebook & Instagram Advertising From the Inside Out
For business owners and marketers with an active Business Manager and working pixel/CAPI setup.
Taught by a former Meta strategist, this is the complete roadmap to build, optimise, and scale Meta Ads with precision. Over 10 weeks, we will transform your campaigns into a predictable profit engine.
Over 10 weeks, you will:
Design complete funnels and campaign structures used by top spenders.
Implement retargeting, Lookalike, and Advantage+ strategies that convert.
Run creative testing systems that uncover winners faster and cheaper.
Read Meta Ads data like an insider to make high-ROI decisions.
Apply scaling frameworks proven to work beyond theory.
Details:
Duration: 10 weeks, 2 hours/week live
Format: Weekly live sessions + assignments + Slack support
Requirements: Meta Ads account, Business Manager access, working pixel/CAPI
Includes: Live ad reviews, personalised testing plans, and campaign feedback
Investment: $9,000 AUD per participant
Guarantee: You’ll leave with a Meta Ads system capable of producing consistent, scalable returns, or we work with you until you do.