Fix What’s Killing Your Meta Ads
If you're already spending on Meta Ads but not seeing consistent results, this 15-minute session is about finding what's not working and fixing it properly.
Normally $250 for 15 minutes. Free for the next 8 qualified bookings this month.
Recent client outcome:
Lifted MER from 3.5 to 4.1 and dropped nCAC to A$26.74 for an Australian retailer by restructuring the product feed around margin tier.
→ Read the case
✓ Ex-Meta (Berlin) | Ex-Google (Dublin)
✓ $30k–$500k/month accounts
✓ Lead gen & eCommerce focus
✓ 1,000+ accounts reviewed, fixed, and scaled
✓ Experience across 12+ countries
What you'll walk away with
→ A diagnosis of where your performance is leaking
→ The signal or creative gap that's likely capping your performance (platform ROAS/CPA)
→ One creative or structural angle you can test this week
→ A clear next step, whether that's working with me or not
What we look at
Creative review → Improve CTR and engagement
Hook & angle analysis → Stop scroll and reduce CPM pressure
Signal check (Pixel / CAPI) → Improve optimisation and attribution
Scaling diagnosis → Understand what’s blocking growth
Here's the deal:
This call is free for the next 8 qualified bookings this month. After that, it goes back to $250 for 15 minutes, which is what I charge agencies and in-house teams who book it as a paid strategy session. You're getting it free because I would rather spend 15 minutes finding out if we're a fit than spend an hour on a sales call neither of us wants. Here's what's included, even though it's free:
→ The 15-minute diagnostic call (worth $250)
Direct review of your Meta Ads account with an ex-Meta strategist.
→ Written follow-up within 24 hours (worth $150)
A summary of what I found, prioritised fixes, and the 3 things to action this week. Yours to keep regardless of whether we work together.
→ 30 days of follow-up access (worth $400)
If you implement what I recommended, I'm available by email for 30 days to answer follow-ups. No extra charge.
Total value: $800
What you pay: $0 (for the next 8 bookings this month)
No upsell pressure. No 50-slide deck. If we're a fit, we'll talk about working together. If we're not, you keep the diagnosis and the written summary anyway.
My guarantee:
If you book a paid strategy session with me after this call and I can't show you at least 3 specific things bleeding spend in your Meta Ads account during that session, I'll cover your next three strategy sessions at no charge. I've never had to honour this. I don't expect to. But the offer is on the table.
Australian Retailer
→ MER lifted from 3.5 to 4.1 across the business
→ nCAC dropped to A$26.74
→ Purchase ROAS up 50% (3.14x → 4.73x)
→ Conversion value grew 42% to A$98K
By restructuring the product feed around margin tier, segmenting campaigns so the algorithm could optimise toward profit, not just volume.
This is the same structured approach applied during these sessions.
Who you'll actually be talking to
I'm Daan Dekkers. Ex-Meta Berlin, ex-Google Dublin. 4+ years inside the platforms and 1,000+ accounts diagnosed since.
I run every call myself. No account managers, no SDRs, no handover. Just a senior operator looking at your account with you.
I would rather tell you what's broken in 15 minutes than sell you a 6-month retainer.
If things are already working, we’ll tell you.
If not, you’ll know exactly what to fix.
No pitch.
No prep needed.
✓ Clear next steps
✓ No lock-in
✓ Performance + structure focus
✓ Senior operator only
Who this is for
This is for
✓ Teams already spending on Meta Ads and wanting better results
✓ Businesses serious about improving performance
✓ Brands ready to invest in senior strategic input, not button-pushing
This is not for
— Brands not yet running Meta Ads
— Smaller accounts (under $30k/month)
— Quick-fix shoppers, engagements start with strategy, not tactics
Why work with me instead?
Most $30k+/month accounts I see are paying agency rates for junior execution. Here's the honest comparison.
Cost
Junior agency: $1k–$5k/month
In-house manager: $80k–$120k/year + on-costs
Working with me: Engagements scaled to your spend
Seniority
Junior agency: 1–3 years
In-house manager: Variable
Working with me: 4+ years inside Google + Meta
Account ownership
Junior agency: Junior account managers
In-house manager: One internal perspective
Working with me: The founder, every time
Creative judgement
Junior agency: Often template-driven
In-house manager: One brand, one lens
Working with me: 1,000+ accounts of pattern recognition
Spend incentive
Junior agency: Often paid % of ad spend
In-house manager: Tied to one company's narrative
Working with me: Fixed fee — no incentive to inflate spend
Pick a time that works for you
15 minutes. Free. No obligation.
Just clarity on your Meta Ads.
Free for the next 8 qualified bookings this month. Then back to $250.
We keep a limited number of these each week to keep them focused and useful.
Before you book
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Yes. No cost, no catch. The goal is to show you what’s not working in your Meta Ads.
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No. This is a working session. We review your setup and outline fixes. If there’s a fit after, we can discuss, but that’s not the goal.
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Nothing. If you have an account, we’ll review it. If not, we’ll look at your setup and direction.
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Businesses already running Meta Ads at $30k+/month and struggling with ROAS plateaus, signal loss, scaling efficiency, or creative fatigue.
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Beginners or anyone looking for training. This is for operators focused on performance.
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Clear view of what’s wrong
2-3 priority fixes
Direction on what to do next
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No. This is consultancy only. If you need more support later, we can discuss separately.
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No templates. No junior hand-offs. Direct input from someone who works inside accounts daily.
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15 minutes.
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No catch. I run a limited number of these each month as the entry point for new client work. The maths is simple: if 1 in 5 of these calls turns into a paid engagement, the time pays itself back. The other 4 walk away with a free diagnosis and a written summary, which is fine by me, that's how I would want to be treated if I were on your side of the call.
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Yes. Most accounts I see are losing 20–40% of conversions to broken or partial signal. Tracking is usually the first thing I fix, clean Pixel + CAPI deduplication, proper EMQ scoring, and post-iOS attribution modelling.
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Often yes. Plateaus usually come from creative fatigue, audience overlap, or campaign structure that's outgrown its initial brief. The 15-min call will diagnose which one and what to do about it.
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Yes. I'll review whether Advantage+ is right for your stage, where it's actually helping, and where it's masking inefficiency. Most accounts overuse it.
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Both work. Some clients bring me in for senior strategic input alongside their existing setup. No need to fire anyone to talk to me.