Meta lead generation is a system, not a form. A plain-English guide to instant forms vs website leads, volume vs conversion-leads optimisation, the CRM and Conversions API feedback loop, and why cheap leads rarely close. Written by Dadek Digital, ex-Meta and ex-Google.

Customer Acquisition Cost (CAC) explains how much it really costs to win a customer. Learn how to calculate CAC, why it’s rising in 2026, common mistakes businesses make, and proven strategies to reduce CAC and scale profitably across Google and Meta Ads.