What AI has actually changed in your ad account, and what it has not
What has AI actually changed in Google and Meta Ads? Targeting, bidding and now even the reporting are largely automated. What has not: deciding what a customer is worth, feeding the platforms correct data, owning the offer and keeping score outside the platform. Plus why AI Overviews did not kill paid search, and three checks to run this week.
In-house, agency or freelancer: what each one is actually good at
In-house, agency or freelancer for your Google and Meta ads? An honest comparison of what each one is good at, what each really costs in Australia, when an agency is the wrong answer, and the three things that should stay in your business whichever model you choose, so changing your setup costs a week, not a quarter.
