Smart Account Structuring and Creative Strategy Boosted Revenue for U.S. Comparison Brand

An American comparison company partnered with me to scale their performance while keeping profitability front and centre. They brought me on as their Google Ads strategist to improve campaign structure, creative performance, and investment efficiency.

Over the last three months of 2023, we executed a data-driven approach that resulted in:

• A 22% increase in ad spend, rising by $121K to a total of $661K.

• A 26.4% increase in conversion value, growing by $368K to reach $1.76M.

• A 3.5% uplift in POAS, improving from 2.57 to 2.66, meaning more revenue per dollar spent.

By leveraging high-performing campaigns, refining creative assets, and separating branded from non-branded traffic, we ensured that the increase in budget translated into measurable business growth.

This structured optimisation approach helped the brand finish the year strong and build a solid foundation for 2024.