Fix What’s Blocking Scale
The nine-layer system we run inside real e-commerce ad accounts, written down so you can run it yourself.
This is the system clients pay a monthly retainer to have run for them. The written version is $99.
Instant download. 30-day full-refund guarantee.
Recent client result:
Lifted MER from 3.5 to 4.1 for an Australian retailer, with nCAC holding at A$26.74, by restructuring the product feed around margin tiers.
Ex-Meta | Ex-Google
Berlin and Dublin
1,000+ accounts
reviewed, fixed, and scaled
$30k–$500k/month
ad accounts
E-Commerce Edition
Instant digital download
$99
✓ The full nine-layer system for Google and Meta
✓ 11 plug-and-play templates: calculators, checklists and worksheets
✓ Case-proofed with real account results
✓ 30-day full-refund guarantee
E-Commerce + Lead Generation
Both editions, one download
$149
✓ The full nine-layer system for Google and Meta
✓ 22 plug-and-play templates: calculators, checklists and worksheets
✓ Case-proofed with real account results
✓ 30-day full-refund guarantee
BEST VALUE - SAVE $49
The problems costing you the most
→ Leaky funnels: find and plug the exact conversion holes
→ Unstable ROAS: feed the platforms signals they can trust
→ One-time buyers: build repeat purchase into the system
What’s inside
Foundations
Layers 0-2
Commercial Foundation
Tracking and Data Foundation
Conversion Infrastructure
Know your margins, trust your numbers, and make every click land on a page built to convert.
Structure
Layers 3-5
Creative and Messaging Engine
Audience and Intent Mapping
Campaign Architecture
Build the creative, audiences and account structure that teach the platforms what you care about.
Growth
Layers 6-8
Optimisation and Testing
Scale and Governance
Revenue Expansion and LTV
Test with discipline, scale without losing margin, and grow the value of every customer you win.
Offer-Level Profit & Scaling Sheet
RSA Control Sheet
Buying Triggers Library
High-Intent Buyer Profile
CTA Variants
Trust and Social Proof Block
132 pages. Plus 11 working templates:
Meta Creative Testing Grid
Market Gap Analysis Checklist
Three Headline Structures
Above-the-Fold Layout Wireframe
AI Prompt for Pricing Sensitivity and Discount Testing
Feature → Outcome
Nine-layer account structure for Google and Meta
Stop improvising
Signal and tracking checklists
Feed the algorithm better data
Offer-Level Profit & Scaling Sheet
Know your max CAC before you spend
Scaling guardrails
Know when to hold and when to push
The same case proofs published inside the playbook
Australian Retailer
→ MER lifted from 3.5 to 4.1
→ nCAC held at A$26.74
→ Purchase ROAS up 50% (3.14x → 4.73x)
By restructuring the product feed around margin tier, segmenting campaigns so the algorithm could optimise toward profit, not just volume.
Here’s the deal:
The playbook is $99. Here's what that gets you:
→ The full nine-layer system, the same one we run inside paying client accounts
→ 11 working templates: calculators, checklists and worksheets
→ The case proofs, straight from real accounts
→ A 30-day full-refund guarantee. Keep the templates.
This is what clients pay Dadek Digital a monthly retainer for.
What you pay: $99.
Who this is for
This is for
✓ Store owners and founders already spending on Meta or Google
✓ In-house marketers and freelancers running e-commerce accounts
✓ Teams that want one system instead of scattered tactics
This is not for
Businesses that want it done for them (that is what the retainer is for)
Stores not yet running paid ads
Anyone looking for a hack instead of a system
No theory.
No filler.
Daan Dekkers, founder of Dadek Digital, worked inside Google and Meta in Europe before starting the consultancy in Melbourne.
The Pyramid is the system he built to run client accounts profitably, now written down in full.
Our guarantee:
If this doesn't help you run better ads and spend smarter, email us within 30 days and we refund it in full.
Every reason accepted. Keep the templates.
✓ Secure checkout
✓ Instant delivery
✓ 30-day full refund
✓ Built by ex-Google and ex-Meta
Before you buy
-
Ecommerce founders and in-house teams spending roughly $3k to $30k a month on Google and Meta who want a complete operating system, not another bag of tactics. If you spend under $3k a month, start with the book anyway; if you spend well beyond $30k, you likely want it run for you.
-
Yes. The nine layers apply to both platforms, the platform-specific chapters cover each separately, and the system shows you when adding the second channel is actually worth it.
-
No, but this is written for people actually running ads, not thinking about starting. The playbook tells you exactly where to begin based on the state of your account, and the sequence is the same whether you are hands-on for the first time or auditing an account you have run for years.
-
Free content gives you tactics in isolation. This is the full sequence: what to fix first, what to build next, and the working templates to do it, case-proofed inside real client accounts.
-
The complete playbook PDF, a Start Here guide, and 11 working templates (calculators, checklists and worksheets), all delivered as an instant download the moment you buy.
-
Each template is linked directly from the playbook. They are working Google Sheets and Docs: open one, make your own copy (or download the full pack), and it is yours to use in your own accounts. The calculators come pre-built with the formulas from the book.
-
It is not a course you finish, it is a system you run. The playbook is built for diagnosis: you jump straight to the layer your account is weakest in and start there, rather than reading front to back before acting.
-
Prices are in USD. Checkout is handled securely through Stripe and takes cards, Apple Pay and Google Pay. You can buy from anywhere in the world.
-
Email us within 30 days of purchase and we refund you in full. No forms, no questions, and you keep the templates.
Ready to Fix What's
Blocking Scale?
E-Commerce Edition - $99
Both Editions - $149 (Save $49)
30-day full-refund guarantee.