Fix What’s
Killing Your Google Ads
If you're already spending on Google Ads but not seeing consistent results, this 15-minute session is about finding what's leaking and fixing it properly.
Normally $250 for 15 minutes. Free for the next 8 qualified bookings this month.
Recent client outcome:
Lifted POAS 6% and added A$368K in revenue while scaling spend 22% for an Australian comparison brand.
→ Read the case
✓ Ex-Google (Dublin) | Ex-Meta (Berlin)
✓ $30k–$500k/month accounts
✓ Lead gen & eCommerce focus
✓ 1,000+ accounts reviewed, fixed, and scaled
✓ Agency experience across 12+ countries
What you'll walk away with
→ A diagnosis of where your budget is leaking
→ The tracking gap that's likely under-reporting your performance (platform ROAS/CPA)
→ One structural fix you can ship this week
→ A clear next step, whether that's working with me or not
What we look at
Search term review → Cut wasted clicks
Conversion tracking check → Fix bad signals
Campaign structure → Improve CVR + lead quality
Prioritised fixes → Know what to change this week
Here's the deal:
This call is free for the next 8 qualified bookings this month.
After that, it goes back to $250 for 15 minutes, which is what I charge agencies and in-house teams who book it as a paid strategy session. You're getting it free because I would rather spend 15 minutes finding out if we're a fit than spend an hour on a sales call neither of us wants.
Here's what's included, even though it's free:
→ The 15-minute diagnostic call (worth $250)
Direct review of your Google Ads account with an ex-Google strategist.
→ Written follow-up within 24 hours (worth $150)
A summary of what I found, prioritised fixes, and the 3 things to action this week. Yours to keep regardless of whether we work together.
→ 30 days of follow-up access (worth $400)
If you implement what I recommended, I'm available by email for 30 days to answer follow-ups. No extra charge.
Total value: $800
What you pay: $0 (for the next 8 bookings this month)
No upsell pressure. No 50-slide deck. If we're a fit, we'll talk about working together. If we're not, you keep the diagnosis and the written summary anyway.
My guarantee:
If you book a paid strategy session with me after this call and I can't show you at least 3 specific things bleeding spend in your Google Ads account during that session, I'll cover your next three strategy sessions at no charge. I've never had to honour this. I don't expect to. But the offer is on the table.
Australian Comparison Brand
→ POAS up 6% over the period
→ +A$368K added conversion value (to A$1.76M total)
→ Ad spend scaled A$540K to A$661K
By separating branded from non-branded campaigns, refining the structure around proven high-performing clusters, and tying every spend decision to a measurable POAS target.
Who you'll actually be talking to
I'm Daan Dekkers. Ex-Google Dublin, ex-Meta Berlin. 4+ years inside the platforms and 1,000+ accounts diagnosed since.
I run every call myself. No account managers, no SDRs, no handover. Just a senior operator looking at your account with you.
I would rather tell you what's broken in 15 minutes than sell you a 6-month retainer.
If things are already working, we’ll tell you.
If not, you’ll know exactly what to fix.
No pitch.
No prep needed.
✓ Clear next steps
✓ No lock-in
✓ Performance + structure focus
✓ Senior operator only
Who this is for
This is for
✓ Teams already spending on Google Ads and wanting better results
✓ Businesses serious about improving performance
✓ Brands ready to invest in senior strategic input, not button-pushing
This is not for
— Brands not yet running Google Ads
— Smaller accounts (under $30k/month)
— Quick-fix shoppers, engagements start with strategy, not tactics
Why work with me instead?
Most $30k+/month accounts pay agency rates for junior work. Here's the honest comparison.
Cost
Junior agency: $1k–$5k/month
In-house manager: $80k–$120k/year + on-costs
Working with me: Engagements scaled to your spend
Seniority
Junior agency: 1–3 years
In-house manager: Variable
Working with me: 4+ years inside Google + Meta
Account ownership
Junior agency: Junior account managers
In-house manager: One internal perspective
Working with me: The founder, every time
Spend incentive
Junior agency: Often paid % of ad spend
In-house manager: Tied to one company's narrative
Working with me: Fixed fee — no incentive to inflate spend
Speed to senior strategy
Junior agency: 2–4 weeks (kickoff calls)
In-house manager: Weeks (hiring + onboarding)
Working with me: First call within days
Pick a time that works for you
15 minutes. Free. No obligation.
Just clarity on your Google Ads.
Free for the next 8 qualified bookings this month. Then back to $250.
We keep a limited number of these each week to keep them focused and useful.
Before you book
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Yes. No cost, no catch. The goal is to show you what’s not working in your Google Ads.
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No. This is a working session. We review your setup and outline fixes. If there’s a fit after, we can discuss, but that’s not the goal.
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Nothing. If you have an account, we’ll review it. If not, we’ll look at your setup and direction.
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Businesses already running Google Ads at $30k+/month and struggling with ROAS plateaus, Performance Max efficiency, attribution gaps, or scaling cliffs.
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Smaller accounts (under $30k/month), brands not yet running Google Ads, or anyone looking for quick tactical hacks rather than senior strategy.
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Clear view of what’s wrong
2-3 priority fixes
Direction on what to do next
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No. This is consultancy only. If you need more support later, we can discuss separately.
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No templates. No junior hand-offs. Direct input from someone who works inside accounts daily.
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15 minutes.
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I’ll tell you. No need to fix what isn’t broken.
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No catch. I run a limited number of these each month as the entry point for new client work. The maths is simple: if 1 in 5 of these calls turns into a paid engagement, the time pays itself back. The other 4 walk away with a free diagnosis and a written summary, which is fine by me, that's how I would want to be treated if I were on your side of the call.
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Yes. PMax black-box behaviour is one of the most common reasons mid-spend accounts plateau. I'll walk through asset group structure, signal feeding, and where PMax is cannibalising your existing campaigns.
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Yes. Tracking is usually the first thing I fix, most accounts I see are losing 20–40% of conversions to broken or partial signal. We'll cover the gaps in 15 minutes.
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Both work. Some clients bring me in for senior strategic input alongside their existing setup. No need to fire anyone to talk to me.
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Google reps are paid to grow your spend. I'm paid to grow your return. Different incentives, different recommendations.